TY  - BOOK
AU  - Manning,Gerald L.
AU  - Reece,Barry L.
AU  - Manning,Gerald L.
TI  - Selling today: creating customer value 
SN  - 0131009524 (hbk.)
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Selling
N1  - Subtitle for previous ed. : Building quality partnerships; Includes bibliographical references (p. 497-507) and indexes
ER  -