Manning, Gerald L. <br/><br/>
Selling today :  creating customer value / 
Gerald L. Manning, Barry L. Reece 
 - 9th ed. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,  2004 
 - xxix, 527 p. :  col. ill. ;  21 cm. 
<br/><br/> Subtitle for previous ed. : Building quality partnerships 
<br/><br/>Includes bibliographical references (p. 497-507) and indexes 
<br/><br/><label>ISBN: </label>0131009524 (hbk.)  RM460.04 0131055445 (set) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling