TY  - BOOK
AU  - Kalb,Ira S.
TI  - The DNA of marketing
SN  - 0974876534 (alk. paper)
PY  - 2005///
CY  - Eagleville, Pa.
PB  - DNA Press
KW  - Marketing
KW  - High technology
KW  - Biotechnology industries
N1  - Includes bibliographical references (p. 385-386); The marketing cycle -- The marketing mix -- DNA of corporate image -- DNA of positioning -- DNA of product -- DNA of price -- DNA of distribution -- DNA of promotion -- DNA of direct marketing -- DNA of personal selling -- DNA of marketing information system -- DNA of international marketing -- DNA of customer service
UR  - http://www.loc.gov/catdir/toc/ecip054/2004028454.html
UR  - http://www.loc.gov/catdir/bios/ipg051/2004028454.html
UR  - http://www.loc.gov/catdir/enhancements/fy0659/2004028454-d.html
ER  -