Kalb, Ira S. <br/><br/>
The DNA of marketing / 
by Ira S. Kalb 
 - Eagleville, Pa. :  DNA Press,  2005 
 - 399 p. :  ill.  25 cm. 
<br/><br/>Includes bibliographical references (p. 385-386). 
<br/><br/>The marketing cycle -- The marketing mix -- DNA of corporate image -- DNA of positioning -- DNA of product -- DNA of price -- DNA of distribution -- DNA of promotion -- DNA of direct marketing -- DNA of personal selling -- DNA of marketing information system -- DNA of international marketing -- DNA of customer service 
<br/><br/><label>ISBN: </label>0974876534 (alk. paper)  RM110.22 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>High technology--Marketing<br/>Biotechnology industries--Marketing