Churchill/Ford/Walker's sales force management /
Sales force management
Mark W. Johnston, Greg W. Marshall
- 7th ed.
- Boston : McGraw-Hill/Irwin, 2003
- xx, 603 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)
- McGraw-Hill/Irwin series in marketing .
Previously published: 6th ed. under title: Sales force management / Gilbert A. Churchill Book is accompanied by 1 computer laser optical disc, entitled' spreadsheets CD-ROM for use with Churchill/Ford/Walker's sales force management, 7/e' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references (p. 563-582) and index
0072466480 (hbk.) RM446.82 0071151591 (international : alk. paper)