Johnston, Mark W.

Churchill/Ford/Walker's sales force management / Sales force management Mark W. Johnston, Greg W. Marshall - 7th ed. - Boston : McGraw-Hill/Irwin, 2003 - xx, 603 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .

Previously published: 6th ed. under title: Sales force management / Gilbert A. Churchill Book is accompanied by 1 computer laser optical disc, entitled' spreadsheets CD-ROM for use with Churchill/Ford/Walker's sales force management, 7/e' bearing the same call number and available at Bahagian Koleksi Media

Includes bibliographical references (p. 563-582) and index

0072466480 (hbk.) RM446.82 0071151591 (international : alk. paper)


Churchill, Gilbert A. Sales force management


Sales management