Vivian, John. <br/><br/>
The media of mass communication / 
John Vivian. 
 - 7th ed. 2006 update. 
 - Boston, Mass. :  Pearson/Allyn & Bacon,  2006. 
 - xxvii, 516 p. :  ill. (chiefly col.) ;  25 cm. +  1 computer laser optical disc (4 3/4 in.). 
<br/><br/> Book is accompanied by 1 computer laser optical disc, entitled'Allyn and Bacon CD-ROM Media of mass communication, 7th ed.' bearing the same call number and available at Bahagian Koleksi Media. 
<br/><br/><br/>System requirements for accompanying CD-ROM: Adobe Acrobat, Windows; Macintosh. 
<br/><br/><label>ISBN: </label>0205467016  RM298.82 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.