Albarran, Alan B. <br/><br/>
Management of electronic media / 
Alan B. Albarran 
 - 3rd ed. 
 - Belmont, CA :  Thomson/Wadsworth,  2006 
 - xxiv, 333 p. :  ill. ;  24 cm. 
 - Wadsworth series in broadcast and production .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0534563996  RM291.15 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management