Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture with PowerWeb / 
Stanley J. Baran 
 - Updated Media Enhanced 4th ed. 
 - Boston, Mass. :  McGraw-Hill ,  2007 
 - xxxvi, 523 p. :  ill. (some col.) ;  28 cm. 
<br/><br/> Book is accompanied by 1 computer laser optical disc, entitled,'Media world, DVD-ROM' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/><label>ISBN: </label>0073256234  RM326.03 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Mass media and culture<br/>Media literacy