Baran, Stanley J.

Introduction to mass communication : media literacy and culture with PowerWeb / Stanley J. Baran - Updated Media Enhanced 4th ed. - Boston, Mass. : McGraw-Hill , 2007 - xxxvi, 523 p. : ill. (some col.) ; 28 cm.

Book is accompanied by 1 computer laser optical disc, entitled,'Media world, DVD-ROM' bearing the same call number and available at Bahagian Koleksi Media

0073256234 RM326.03


Mass media
Mass media and culture
Media literacy