TY  - BOOK
AU  - Tungate,Mark
TI  - Media monoliths : how great media brands thrive and survive
SN  - 0749444037
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - Mass media
KW  - Economic aspects
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -