Tungate, Mark,  1967- <br/><br/>
Media monoliths : how great media brands thrive and survive / 
Mark Tungate 
 - London :  Kogan Page,  2005 
 - viii, 261 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0749444037  RM45.26 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Economic aspects<br/>Brand name products