McGivern, Yvonne. <br/><br/>
The practice of market and social research :  an introduction / 
Yvonne McGivern 
 - 2nd ed. 
 - New York :  Financial Times/Prentice Hall,  2006. 
 - xx, 553 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>027369510X pbk.  RM249.20 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Methodology.<br/>Social sciences--Research--Methodology.