Umezawa, Nobuyoshi <br/><br/>
The winning formula :  market initiating products / 
Nobuyoshi Umezawa ; translated from Japanese by Prem Motwani 
 - New Delhi :  Sterling Publishers,  2004 
 - 251 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>8120727800  RM111.41 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Marketing