Fletcher, Richard,  1940- <br/><br/>
International marketing :  an Asia-Pacific perspective / 
Richard Fletcher & Linden Brown 
 - 3rd ed. 
 - Frenchs Forest NSW, Australia :  Pearson Prentice Hall,  2005 
 - xxvi, 832 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0733970036  RM216.67 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Asia<br/>Export marketing--Pacific Area<br/>International business enterprises