Solomon, Michael R. Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart - 4th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2006 - xxxii, 592 p.: ill. ; 28 cm. ISBN: 0131449680 RM412.50 Subjects--Topical Terms: Marketing--Vocational guidance