Wirtz, Jochen <br/><br/>
Services marketing in Asia :  a case book / 
Jochen Wirtz, Christopher Lovelock 
 - Singapore :  Pearson Prentice Hall,  2005 
 - xv, 454 p. :  ill., maps ;  26 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9812449434  RM112.44 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Asia--Case studies