TY  - BOOK
AU  - Stevens,Ruth P.
TI  - Trade show and event marketing: plan, promote & profit 
SN  - 0324206240
PY  - 2005///
CY  - Mason, OH
PB  - Thomson
KW  - Trade shows
KW  - Handbooks, manuals, etc
KW  - Congresses and conventions
KW  - Planning
N1  - Includes index
ER  -