TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen,Ilkka A.
AU  - Ortiz-Buonafina,Marta
ED  - American Marketing Association
TI  - The export marketing imperative
SN  - 0324222580
PY  - 2004///
CY  - Mason, OH
PB  - Thomson
KW  - Export marketing
N1  - 'American Marketing Association'; Author's name given as Ortiz-Buonofina on spine and Maria Ortiz-Buonofina on p. [246]; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy054/2005274029.html
ER  -