Czinkota, Michael R.

The export marketing imperative / Michael R. Czinkota, Ilkka A. Ronkainen, Marta Ortiz-Buonafina - Mason, OH : Thomson, 2004 - xiii, 252 p. : ill., map ; 24 cm.

'American Marketing Association' Author's name given as Ortiz-Buonofina on spine and Maria Ortiz-Buonofina on p. [246]

Includes bibliographical references and index

0324222580 RM149.73


Export marketing