The export marketing imperative /
Michael R. Czinkota, Ilkka A. Ronkainen, Marta Ortiz-Buonafina
- Mason, OH : Thomson, 2004
- xiii, 252 p. : ill., map ; 24 cm.
'American Marketing Association' Author's name given as Ortiz-Buonofina on spine and Maria Ortiz-Buonofina on p. [246]