TY  - BOOK
AU  - Dalrymple,Douglas J.
AU  - Parsons,Leonard J.
TI  - Marketing management: strategy and cases 
SN  - 0471600024
PY  - 1983///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
KW  - Case studies
ER  -