TY  - BOOK
AU  - Gassmann,Oliver
AU  - Zedtwitz,Maximilian von
AU  - Reepmeyer,Gerrit
TI  - Leading pharmaceutical innovation: trends and drives for growth in the pharmaceutical industry 
SN  - 3540407170 (alk. paper)
PY  - 2004///
CY  - Berlin
PB  - Springer
KW  - Pharmaceutical industry
KW  - Technological innovations
KW  - Drugs
KW  - Research
KW  - Management
ER  -