Gassmann, Oliver,  1967- <br/><br/>
Leading pharmaceutical innovation :  trends and drives for growth in the pharmaceutical industry / 
Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz 
 - Berlin :  Springer,  2004 
 - xi, 178 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>3540407170 (alk. paper)  RM233.27 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pharmaceutical industry--Technological innovations<br/>Drugs--Research--Management
<br/><br/><label>National Library of Medicine Call No.: </label>QV736