TY  - BOOK
AU  - Kotler,Philip
TI  - Rethinking marketing: sustainable market-ing enterprise in Asia  
SN  - 0130465445
PY  - 2003///
CY  - Singapore
PB  - Prentice Hall
KW  - Marketing
KW  - Asia
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references
ER  -