Rethinking marketing :  sustainable market-ing enterprise in Asia  / 
 Sustainable market-ing enterprise in Asia 
Philip Kotler ... [et al.] 
 - Singapore :  Prentice Hall,  2003 
 - x, 206 p. ;  22 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0130465445  RM104.52 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Asia--Case studies