9 brand shaastras : nine successful brand strategies to build winning brands - Kapoor, Jagdeep, 1960- (New Delhi : Response Books, 2004)
Need shaastra : brand category growth strategy -- Seed shaastra : brand idea growth strategy -- Heed shaastra : brand awareness growth strategy -- Deed shaastra : brand trials growth strategy -- Feed shaastra : brand repeats growth strategy -- Speed shaastra : brand sales growth strategy -- Creed shaastra : brand trust growth strategy -- Breed shaastra : brand market share growth strategy -- Exceed shaastra : brand profit growth strategy.
Keywords: Brand name products -- Marketing; Customer relations