TY  - ADVS
ED  - Insight Media
TI  - The media mix
PY  - 1995///]
CY  - New York
PB  - Insight Media
KW  - Advertising
KW  - Mass media and business
KW  - Mass media
N2  - This program shows how to balance the elements of a strong campaign to serve a particular product. It discusses effective signage; message consistency; direct mail; company logos; and newspaper, radio, and television advertising
ER  -