TY  - ADVS
TI  - Positioning: how advertisers shape perception
PY  - 0000///[n.d.]
CY  - [S.l.]
PB  - Learning Seed
KW  - Marketing
KW  - Marketing research
KW  - Market segmentation
N2  - This program explores perceptual mapping, marketing segmentation and the use of emotion and magic to position a product
ER  -