Positioning  how advertisers shape perception  [videorecording] : 

 - [S.l.]:  Learning Seed,  [n.d.] 
 - 1 videodisc (VCD) (20 min.) :  sd., col. ;  12 cm. +  1 user's guide 
<br/><br/> This program explores perceptual mapping, marketing segmentation and the use of emotion and magic to position a product 
<br/><br/><label>ISBN: </label> RM668.12 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing research<br/>Market segmentation