Matheson, Donald Media discourses : analysing media texts / Donald Matheson - England : Open University Press, 2005 - x, 206 p. : ill. ; 23 cm. - Issues in cultural and media studies . References : p. [187]-200 ISBN: 0335214703 (hb) RM440.00 033521469X (pb) Subjects--Topical Terms: Content analysisMass mediaDiscourse analysis