TY  - BOOK
AU  - Haig,Matt
TI  - Brand royalty: how the world's top 100 brands thrive and survive 
SN  - 0749442573
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0419/2004015322.html
ER  -