Haig, Matt <br/><br/>
Brand royalty :  how the world's top 100 brands thrive and survive / 
Matt Haig 
 - London :  Kogan Page,  2004 
 - vi, 314 p. :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0749442573  RM137.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management