Moutinho, Luiz <br/><br/>
Problems in marketing :  applying key concepts and techniques / 
Luiz Moutinho & Charles Chien 
 - 2nd ed. 
 - London :  Sage Publication,  2008 
 - xiii , 322 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0761971785 9780761971788 (hbk.)  RM483.00 9780761971795 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing