TY  - BOOK
AU  - O'Keefe,Daniel J.
TI  - Persuasion: theory & research 
SN  - 0761922008
PY  - 2002///
CY  - Thousand Oaks, CA
PB  - SAGE Publications
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references (p. p265-338) and index; Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors
ER  -