Persuasion : theory & research - O'Keefe, Daniel J., 1950- (Thousand Oaks, CA : SAGE Publications, 2002)
Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors
Includes bibliographical references (p. p265-338) and index
Keywords: Persuasion (Psychology)