O'Keefe, Daniel J.,  1950- <br/><br/>
Persuasion :  theory & research / 
Daniel J. O'Keefe 
 - 2nd ed. 
 - Thousand Oaks, CA :  SAGE Publications,  2002 
 - xvi, 365 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. p265-338) and index 
<br/><br/>Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors 
<br/><br/><label>ISBN: </label>0761922008 0761925392 (pbk.)  RM173.27 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)