Marketing to the campus crowd : everything you need to know to capture the $200 billion college market - Morrison, David A. (David Ashley) (Chicago, Ill. : Dearborn Trade Pub., 2004)
A few notes -- Going back to school -- Why college marketing? ('what's all the fuss?' -- College marketing : past, present & future, or, the rise and'semi-fall' of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through'big mother' -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned'insider' -- We want to hear from you!
Includes bibliographical references (p. 233-239) and index
Keywords: Universities and colleges -- United States -- Marketing