TY  - BOOK
AU  - Fernandez,Joseph
TI  - Corporate communications: a 21st century primer 
SN  - 0761997466 (paper back)
PY  - 2004///
CY  - Thousand Oaks, Calif.
PB  - Response Books
KW  - Business communication
KW  - Advertising
KW  - Public relations
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0422/2004019688.html
ER  -