The virtual customer : a new paradigm for improving customer relations in libraries and information services : satellite meeting, Sao Paulo, Brasil, August 18-20,2004 = O cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e servicos de informacao e bibliotecas - Ferreira, Sueli Mara Soares Pinto; Savard, Rejean, 1950- (Munchen : K. G. Saur, 2005)
Contains the'Proceedings of a satellite meeting, organized by the Managementand Marketing Section of IFLA, held in Sao Paulo in August 2004'
Keywords: Libraries -- Public relations