Hollensen, Svend <br/><br/>
Marketing planning :  a global perspective / 
Svend Hollensen 
 - London :  The McGraw-Hill,  2006 
 - 455 p. :  ill. ;  25 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0077104188 (pbk.)  RM191.32 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning