e-Learning for management and marketing in libraries = e-Formation pour le marketing et le management des bibliotheques - McAdam, Daisy; International Federation of Library Associations and Institutions (Munchen : K. G. Saur, 2005)
Papers presented at the IFLA Satellite Meeting Section Management & Marketing Management & Marketing Section, Geneva, Switzerland, July 28-30, 2003 - tp.
Keywords: Libraries and distance education; Libraries -- Customer services; Online information services