TY  - ADVS
AU  - Barnes,Michael
AU  - Walton,Charlie
AU  - Inman,Jeff
AU  - Latimer,Ian
TI  - Selling benefits
PY  - 1990///
CY  - United Kingdom
PB  - Training Direct
KW  - Selling
KW  - Sales
KW  - Marketing
KW  - Customer services
ER  -