Consumer behavior  [videorecording] : Coca-cola & Anheuser Busch / 
Austen Press ; produced and directed by Paul D. Fagan 
 - 1 videocassette (VHS) (11 min.)  :  sd., col. ;  1/2 in. 
 - The marketing series ;  chapter 8 .
<br/><br/><label>ISBN: </label> RM318.92 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Case studies.<br/>Marketing.