TY  - ADVS
AU  - Wiseman,Peter
ED  - Video Education Australasia,
TI  - Advertising strategy: marketing in practice
PY  - 1991///
CY  - Bendigo, Vic.
PB  - Video Education Australasia
KW  - Advertising
KW  - Milk
KW  - Australia
N1  - Copy available in DVD format; Executive producer, Neil Barrett ; script, Peter Wiseman, Dennis K. Smith
N2  - This program introduces the concepts of marketing and the techniques available to ultimately sell a product. Firstly, Sandhurst Farm identifies a human need or requirement and a niche market. A target group of consumer, selected and defined in terms of lifestyle image, then guide the development of the marketing strategy for the final product
ER  -