Advertising strategy  marketing in practice  [videorecording] : 

 - 1 videocassette (VHS) (28 min.)  :  sd., col. ;  1/2 in. 
<br/><br/> Copy available in DVD format 
<br/><br/>Executive producer, Neil Barrett ; script, Peter Wiseman, Dennis K. Smith  Executive producer, Neil Barrett ; script, Peter Wiseman, Dennis K. Smith 
<br/><br/> This program introduces the concepts of marketing and the techniques available to ultimately sell a product. Firstly, Sandhurst Farm identifies a human need or requirement and a niche market. A target group of consumer, selected and defined in terms of lifestyle image, then guide the development of the marketing strategy for the final product. 
<br/><br/><label>ISBN: </label> RM306.31 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Milk--Australia.<br/>Advertising--Australia.