Penn, Bill <br/><br/>
Market yourself through the media / 
Bill Penn 
 - London :  Thomson Learning,  2004 
 - 126 p. ;  22 cm. 
<br/><br/><label>ISBN: </label>1844800725  RM102.51 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning<br/>Marketing channels<br/>Mass media and publicity