TY  - BOOK
AU  - Brace,Ian
TI  - Questionnaire design: how to plan, structure, and write survey material for effective market research 
SN  - 074944181X
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Market surveys
KW  - Methodology
KW  - Questionnaires
N1  - Book is accompanied by one CD, entitled'Questionnaire design' bearing the same call number and available at Bahagian Koleksi Media; Includes bibliographical references (p. 277-280) and index; Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys
UR  - http://www.loc.gov/catdir/toc/ecip0417/2004010045.html
ER  -