Questionnaire design : how to plan, structure, and write survey material for effective market research - Brace, Ian, 1949- (London : Kogan Page, 2004)
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys
Book is accompanied by one CD, entitled'Questionnaire design' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references (p. 277-280) and index
System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.
Keywords: Market surveys -- Methodology; Questionnaires -- Methodology