Brace, Ian,  1949- <br/><br/>
Questionnaire design :  how to plan, structure, and write survey material for effective market research / 
Ian Brace 
 - London :  Kogan Page,  2004 
 - xii, 289 p. :  ill. ;  24 cm. +  1 CD-ROM (4 3/4 in.) 
 - Market research in practice series .
<br/><br/> Book is accompanied by one CD, entitled'Questionnaire design' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/>Includes bibliographical references (p. 277-280) and index 
<br/><br/>Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys 
<br/><br/><br/>System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB. 
<br/><br/><label>ISBN: </label>074944181X  RM137.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys--Methodology<br/>Questionnaires--Methodology