TY  - BOOK
AU  - Berman,Barry
AU  - Evans, Joel R.
TI  - Retail management: great ideas in retailing 
SN  - 0131009508 (free-supplement)
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson
KW  - Retail trade
KW  - Management
ER  -