Hoyer, Wayne D. <br/><br/>
Consumer behavior / 
Wayne D. Hoyer, Debbie J. MacInnis 
 - 3rd ed. 
 - Boston :  Houghton Mifflin,  2004 
 - xxi, 697 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references (p. 555-656) and indexes 
<br/><br/><label>ISBN: </label>0618264825  RM514.40 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior