Gillespie, Kate. <br/><br/>
Global marketing :  an interactive approach / 
Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey. 
 - Boston :  Houghton Mifflin Co.,  2004. 
 - xxii, 553 p. :  ill. (some col.), col. maps ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0618005080  RM446.86 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Management.